More Qualified Leads.
Measurable ROI.

Helping lead-generating businesses scale revenue with an average 5x ROAS across Facebook and Google Ads.

Personally Managed Campaigns 10+ Years Experience Free Strategy Consultation
Schedule My Free Consultation →

No obligation · 30-minute strategy session

Perry Sessions — Black Bear Advertising
Perry Sessions
Black Bear Ads Co-Founder & Ad Strategist
Personally managed by
Perry Sessions
10+ years experience
Hundreds of campaigns
managed

Case Studies — Real Client Results

Attorney | Google Ads
15×
ROAS
Generating over a 15x return on every ad dollar spent
How We Did It

The initial state: an established attorney running ads but struggling to turn clicks into booked consultations.

Rebuilt the Google Ads account from scratch, eliminated low-intent keywords, added geo-targeted remarketing, and routed traffic to dedicated landing pages. Weekly bid optimization scaled what worked.

National Ingredient Supplier | Facebook
$40–$100
COST PER LEAD
Qualified leads worth thousands in lifetime revenue
How We Did It

The initial state: a national B2B supplier dependent on outbound sales with no predictable pipeline.

Built a Facebook Lead Gen campaign targeting CTOs and purchasing managers using layered interest stacking and custom audiences. Ad creative refreshed weekly based on data.

Life Coach | Google & Facebook Ads
$500→$80K+
MONTHLY SALES
Scaled monthly sales from ~$500 to over $80K
How We Did It

The initial state: a talented life coach with a proven offer but only ~$500/month in sales.

Built a complete lead gen system: a high-ticket discovery call funnel, lead scoring, and targeted Google and Facebook campaigns. Tested aggressively and scaled every winning ad set.

What Type of Business Gets the Highest Return from Facebook & Google Ads?

After managing ads for hundreds of businesses over the last decade, one type consistently produces the strongest returns — lead-generating businesses.

Attorneys
Contractors
Home Services
Healthcare Providers
Consultants
Agencies
High-Ticket Businesses
Local Businesses

If you’re looking to build a lead-generation system for your business, I personally manage every client’s campaigns from strategy to optimization. Schedule a free consultation, and let’s talk about your business.

Schedule a Free Consultation →

How I Build Lead Generation Systems

1
Track Everything

Every lead is measured so we know exactly what’s producing revenue and what isn’t.

2
Build Better Funnels

Advertising focused on narrow audiences, detailed targeting, and content that converts.

3
Optimize

Test, test, and retest. Continual analysis combined with sales team feedback for optimal results.

Running ads is only one piece of the system.

Results That Speak for Themselves

Real numbers from real campaigns, tracked with full attribution.

15×
ROAS
Attorney Client
15x return on ad spend on Google Ads — tracked, attributed, sustained.
$40–$100
COST PER LEAD
B2B Supplier Client
Qualified leads worth thousands in lifetime revenue, consistently generated via Facebook.
$64K+
PROFIT IN ONE MONTH
Truck Dealership
From $8K in Google Ads spend. Measured via CallRail call tracking integration.
$80K+
MONTHLY SALES
Life Coach Client
Scaled from ~$500/month to over $80K/month in sales using Google and Facebook Ads.

What Clients Say

★★★★★

Perry is wonderful to work with. I am a scientist at heart, and resonate with his scientific approach to testing approaches and content. Couldn't be happier!

— Dustin James, Business Owner
★★★★★

Very experienced. Quick to understand target and needs and narrow down so you are using your money most efficiently. Great customer communication.

— Candice Calder Andrus, Local Dance Studio Owner & Instructor
★★★★★

I have been noticing the increase in good looking leads coming through! The messaging on that ad is great — I feel like it really portrays the big picture.

— Ingredient Supplier, Facebook Lead Generation Client
★★★★★

Perry's been one of the greatest blessings of our company for the last 9 or so months. He's done a phenomenal job with our digital marketing.

— Jeff R., Co-Founder of a local coding academy
★★★★★

I just got off a scheduled call with Perry and he provided the best next steps for our marketing goals and maximizing our potential reach. 100% transparent and insightful. Thanks for the help.

— Anthony Amuso, Entrepreneur
★★★★★

Perry was super helpful and patient in helping me get on the right track with a marketing strategy for my company. Looking forward to working more with them in the future!

— Josh Coombs, Business Owner

Book Your Free Consultation

Choose a time that works for you. Perry will review your current marketing and show you how to get more qualified leads.

What happens next?
  • 1
    Book your consultation.
  • 2
    Perry will review your current marketing.
  • 3
    Receive honest and transparent advice and direction regarding online advertising for your specific business.
Schedule My Free Consultation →

No obligation · 30-minute strategy session