Over the last 10 years, I’ve managed ad accounts for hundreds of businesses. Again and again, one type of business consistently outperforms the rest: lead-generating service businesses.
This includes attorneys, contractors, home service companies, consultants, healthcare providers, agencies, high-ticket retailers, and nearly any business that depends on qualified leads rather than high-volume online product sales.
I currently help an attorney generate over a 15x return on ad spend (ROAS).
I’m also working with a national ingredient supplier that is acquiring qualified Facebook leads costing just $40 to $100 each that are worth thousands of dollars in revenue.
In the past, I partnered with and helped a life coach scale from roughly $500 per month to over $80K per month in sales!
These results don’t happen by accident, but they aren’t a big secret either. These results come from:
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1Accurately tracking every lead
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2Building dedicated landing pages
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3Continuously optimizing the entire advertising funnel. “Running ads” is only one piece of the system.
For example, using call tracking software (CallRail), I ran ads for a truck dealership that spent $8K in ads in one month and made over $64K in recorded profit (not revenue, profit) on the Google Ads platform. I have also run lead-generating ads for companies generating over $100 million in annual revenue. Using Meta/Facebook Ads conversion tracking together with Calendly, I’ve been able to attribute sales exceeding $100,000 back to individual advertising campaigns.
Whether you’re starting a new service business or already have an established company, I would recommend building an advertising system around the three principles above. And if you are looking for help starting your own lead gen funnel, I personally run, maintain, and optimize all of my clients’ lead-generating ads. Schedule a free consultation, and let’s talk about your business.